Frogster to Present Runes of Magic "The Elder Kingdoms" at GDC San Francisco

Frogster has announced that they will be exhibiting the latest chapter in Runes of Magic at the upcoming Game Developer's Conference in San Francisco from March 11th to 13th.  The latest chapter is entitled "The Elder Kingdoms" and is scheduled for a May release.  Frogster has announced that at the conference they will also be introducing a new product to expand the Runes of Magic universe into a new business field.  I'm curious what that could be.  Here is the release;

From March 11th - 13th, Frogster will for the first time give a look at Runes of Magic’s third chapter at the Game Developers Conference (GDC) in San Francisco. The Berlin-based MMO publisher and its North American subsidiary, Frogster America, will be at booth 859 in the Moscone Center presenting first features of ‘Chapter III – The Elder Kingdoms’ which is scheduled for release this May in seven languages. Frogster will also be announcing a new product to expand the RoM universe into a new business field at the international developers’ conference.

‘The Elder Kingdoms’, upcoming extensive expansion of Frogster’s successful MMORPG, Runes of Magic, will integrate a new continent into the popular fantasy world based on a new zone concept with unusually vast play areas. In addition to these new regions, a new PvP battleground and challenging new instances in the third chapter, players will be able to push their fighting skills to the limit by taking part in enormous battles between guild castles that include siege weaponry and up to 150 players per side.